POS2A brand kit

Brand kit v1Download everything (.zip)

Overview

POS2A is the point of sale built for FFL dealers, with FastBound A&D bound book integration. The mark's "O" is a ring with an amber centre: precise and calm, never a crosshair. Voice: professional, compliance-first, not political.

Kit overview

Section 1

POS

Every FastBound screen with the POS2A header. Click any screenshot to enlarge.

Bound book: one colour-coded page for recorded, waiting and needs-action firearms.

Sales register: firearm lines tagged, with the next step after the sale.

Receiving: firearms flagged and checked before they're recorded.

Sale receipt: black-and-white FastBound block, before and after Left the store.

Receiving receipt: acquisition status per serial.

FastBound settings: connection status and license scanning on.

Item edit: FastBound firearm details with missing fields flagged.

Customer and supplier: 4473-ready address and FFL-on-file chips.

Returns and the multiple sale (ATF 3310.4) alert.

License scan: one tap fills name, address and date of birth.

Logo usage in the app

App assets

Header SVG · Header PNG @2x · Login SVG · Login PNG

Receipt logo (1-bit)

Receipt PNG (1-bit, 384 px) · Receipt SVG

Login page uses the stacked colour logo. Developer: host pos2a-header-white.svg for POS_WHITE_LABEL_LOGO.

Section 2

Website

Website mockups

Concept mockups for pos2a.com; not a live site. Scroll inside each preview or click to open full size.

Desktop

Mobile

Email header and signature

Host the two images at pos2a.com/brand/ (or edit the URLs) before using the HTML.

Email header

email-header.html · logo image

Signature

signature.html · icon image

Section 3

General brand

Logos, icons, colours, type, UI tokens, voice and the don'ts.

Logos

Use the colour version on light backgrounds, reversed on Deep Teal-Navy, and one-colour black for print. Below 48 px use the small icon.

Horizontal Colour

Horizontal Colour

SVG · PNG 512 · PNG 1024 · PNG 2048

Horizontal Reversed

Horizontal Reversed

SVG · PNG 512 · PNG 1024 · PNG 2048

Horizontal One-colour black

Horizontal One-colour black

SVG · PNG 512 · PNG 1024 · PNG 2048

Stacked Colour

Stacked Colour

SVG · PNG 512 · PNG 1024 · PNG 2048

Stacked Reversed

Stacked Reversed

SVG · PNG 512 · PNG 1024 · PNG 2048

Stacked One-colour black

Stacked One-colour black

SVG · PNG 512 · PNG 1024 · PNG 2048

Icon Colour

SVG · PNG 512 · PNG 1024 · PNG 2048

Icon Reversed

SVG · PNG 512 · PNG 1024 · PNG 2048

Icon One-colour black

SVG · PNG 512 · PNG 1024 · PNG 2048

Small icon (16–32 px) Colour

SVG · PNG 512 · PNG 1024 · PNG 2048

Small icon (16–32 px) Reversed

SVG · PNG 512 · PNG 1024 · PNG 2048

Small icon (16–32 px) One-colour black

SVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark Colour

SVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark Reversed

SVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark One-colour black

SVG · PNG 512 · PNG 1024 · PNG 2048

Icons and favicons

16–48 px use the simplified ring; 180 px and up include "2A".

apple-touch-icon.png

icon-maskable-512.png

favicon.ico · favicon.svg · site.webmanifest

Colours

Click a swatch to copy its hex. CMYK values are converted from RGB; proof before printing.

Deep Teal-Navy#0F2A3D · RGB 15 42 61CMYK 75 31 0 76Click to copy

Teal#1F7A8C · RGB 31 122 140CMYK 78 13 0 45Click to copy

Amber#F2A541 · RGB 242 165 65CMYK 0 32 73 5Click to copy

Mist#E9F1F3 · RGB 233 241 243CMYK 4 1 0 5Click to copy

Recorded (UI)#1F9D55 · RGB 31 157 85CMYK 80 0 46 38Click to copy

Waiting (UI)#E8A317 · RGB 232 163 23CMYK 0 30 90 9Click to copy

Needs action (UI)#D63A3A · RGB 214 58 58CMYK 0 73 73 16Click to copy

Typography: Inter

Display 40 Bold

H1 28 Bold

H2 20 Bold

Body large 16 Regular

Body 14 Regular · UI default

Caption 12 Regular

SIL Open Font Licence

UI tokens and status pills

PrimaryCall to action✓ Left the storeDone in FastBoundOpen report
✓ Recorded⏳ Pending 4473✕ Needs actionReturned to supplier

Radius: buttons 6 px, pills 14 px, cards 10 px. Spacing: 4 · 8 · 12 · 16 · 24 · 32.

Voice

Professional: plain, calm retail-software language.
Compliance-first: records, serials, the bound book. Never promise legal compliance; the licensee stays responsible.
Not political: no slogans, flags or rights messaging. "2A" is part of the name, not a cause.
Short sentences that say what to do next.

Don't

Stretch or distort

Recolour

Low-contrast backgrounds

✕ Add crosshair lines, scopes or gun imagery

✕ Pair with flags, slogans or political imagery

✕ Use the full "2A" icon below 48 px

Brand guide

Download brand-guide.pdf